The Basics:

What is SEO?

SEO stands for Search Engine Optimisation and is the name given to the activity that attempts to improve search engine rankings.

Google determines which pages are considered most relevant and authoritative and measures where your page will fall in the rankings by analyzing the number and quality of links from other web pages.

Put simply, SEO enables your website to be found by using words and phrases relevant to your brand.

Reasons why you should you invest in SEO for your business:

SEO allows people to find your website:

Your website is the first point of contact for your online audience. If you’re looking to prosper further, allowing online users to find you easily, will equally allow you to generate leads as well as attracting new customers, investors and partners. If people can’t find you, then your website is just one of the hundreds of thousands of ‘floating’ sites online. Strong SEO will get your business found and noticed as well as cement consumer loyalty to you.

SEO is cost effective:

SEO has proven to be one of the strongest contenders of online marketing, however in order to appreciate why you have to look at your SEO long term game. Every time you go up a rank in Google’s search engines, you are securing a certain amount of traffic. Every visitor is a potential new sale, whether your purpose is to sell or earn from advertisers. Therefore if your site can attract 2,000 visitors a day, envision the amount of possible customers that may be. Now factor in weeks, months and years and think how much money you could potentially generate as a result of that.

Your competitors will be doing it

Competitor research is always necessary. Every business has competitors, no matter which field they’re in. Even the biggest companies need to know what their competitors are doing in order to maximise their success. You’ll probably have some idea who your competitors are just off the top of your head.

However, it’s important to do proper research and not just make rough guesses. That way, you will have a clear idea exactly what your strengths and weaknesses are in relation to your competitors. SEO is a key element in this. If your competitors have higher rankings than you, this means that their SEO is superior to yours. If this is the case, you’ll know that you have to make improvements to your SEO.

Once you know who your competitors are, it’s vital that you monitor them regularly. This will help you to understand whether any changes you make to your business are working or not. It might also give you new ideas for further improvements. Overall, knowing your current position relative to your competition will allow you to form an intelligent business strategy which will be likely to lead you towards success.

Your customers will expect you to be there:

If your customers can’t find you on Google with ease they will question just how legitimate your brand is and may end up deciding to go with a competitor just because they want to feel safe in the choices they are making.

Ranking can change:

It is false to assume that just because you currently rank highly on Google, does not mean you will stay there. SEO is constantly evolving and therefore you need to ensure you’re evolving with it, otherwise you may get left behind and as a consequence your rankings will drop.

SEO is not limited to Google so take advantage of all the platforms available to you

A common misconception is that SEO just focuses on Google rankings, however it is not called Search Engine Google. Facebook, Amazon and YouTube are all in effect search engines and still rank content in a similar way to both Google and Bing. Therefore by using SEO you can therefore take advantage of ranking highly on a whole host of platforms as well as attracting new online audiences.

Don’t lose out on potential business because you’re not ranking on Google. Invest in SEO now and reap the benefits later. Twenty Mile Club personally recommends app Befound who will pair you up with a dedicated digital marketing expert and will collaborate with you to craft the perfect SEO campaign and improve your visibility.

To read more about Befound, let the entrepreneur behind it Jack Cairney give you a break down of just why having a strong SEO package is crucial for you and your business to succeed. Read it here