As far as up and coming tech company’s go, expect to see HURR Collective blowing up on your news feeds in the coming year! HURR Collective is the UK’s first peer-to-peer wardrobe rental platform- think the Airbnb of Fashion. HURR Collective allows women to rent and lend their wardrobes securely in seconds. After launching a year ago, the company is going from strength to strength. Despite the fact that on the surface, HURR Collective appears very fashion-centric, their real focus is the technology underpinning the rental process. We caught up with one half of the duo behind this on-demand platform, Victoria Prew. HURR Collective uses real-time ID verification, geo-tagging and AI-powered fashion stylists to ensure HURR is the most secure and trusted way to share your wardrobe. They’ve appeared in the likes of Forbes and BBC World News and this year is going to be a huge year of growth for them. Prepare to be impressed…
Name: Victoria Prew
Where’s home? London, United Kingdom
Profession: CEO of HURR
Company Name: HURR Collective
If you went to university was it a clear-cut path what you were going to do afterwards?
Not at all! I completed a Masters in Real Estate and went on to train as a Chartered Surveyor early in my career. Although I did start a tech business as an undergraduate, so the entrepreneurial seed was planted fairly early on…
What is HURR Collective and when did you launch?
HURR is the UK’s first peer-to-peer wardrobe rental platform, think of us as the Airbnb of Fashion. We allow women to rent and lend their wardrobes securely in seconds. We launched just over a year ago.
How did the idea for HURR Collective come about?
Before I left the corporate world, I’d watched the massive rise of the sharing economy (from Airbnb to Uber) that’s impacted all areas of our day to day lives. As one of the world’s most polluting industries, I really believed fashion was the next big industry that was ripe for disruption.
HURR allows women to make money from the pieces they already own, and also rent designer items for a fraction of the retail price.
What were the initial challenges in getting the ball rolling for HURR Collective?
As a tech company, we’re really focused on ensuring that it’s safe and secure to rent your wardrobe. This took a huge amount of time and technical infrastructure but trust is at our core, and we’ve worked extremely hard from day one to ensure vetting and review processes are in place to build a community of like-minded women.
Whilst on the surface HURR Collective represents fashion there is a strong underpinning of tech. Can you share with readers the technological thinking behind HURR Collective, which makes it a standout startup for Twenty Mile Club
Whilst we’re fashion-centric, our real focus is the technology underpinning the rental process. So we’ve built an on-demand platform that uses real-time ID verification, geo-tagging and AI-powered fashion stylists to ensure HURR is the most secure and trusted way to share your wardrobe.
What is the hardest thing about running a tech startup?
Marketplaces never sleep! There’s always improvements to be made, questions to answer and features to launch. The platform will never be ‘finished’!
Talk us through what members can expect on signing up to HURR Collective?
You’re part of a community of forward-thinking women who all believe renting makes both economic and environmental sense.
What different skill sets do both yourself and your co-founder have and what advice would you give to others, when coming to co-founder decisions when you may not agree on something?
Matt and I have complementary skill-sets and very defined roles within the company. In the early stages, we really thought about our shared vision for HURR and most of our decision making is still based around this now!
Any 3 pieces of advice would you could give others looking for investment?
Engage with potential investors as early as possible, show some form of traction if possible and don’t underestimate how long the process can take!
Was seeking out mentorship important to you for HURR Collective? If so, how did you scout out and approach your mentor
Yes, we feel incredibly fortunate to have such great mentors. We contacted a number of key industry figures directly and hassled them for a coffee!
Have you ever had to deal with self doubt with HURR Collective?
Of course, I think every founder has high days and low days. It’s important to have a co-founder, mentor or colleague who can be a sounding board.
How big is the HURR Collective team currently and how much bigger do you expect the team to grow in the next 12 months?
We’re currently a team of ten and plan to double the team before the end of this year.
How do you think HURR Collective differs from the competition out there?
We’ve always positioned HURR as a disruptive tech platform and hope this really sets the platform apart.
What do you think the future for ‘sustainable fashion’ holds?
There’s a new generation that’s aware of the impact of fast fashion, and prizes ‘access’ over ‘ownership’. I can imagine a future where renting is the norm and an unlimited ‘virtual’ wardrobe is affordable and accessible.
What’s a typical day for you working on HURR Collective?
We start with an 8.30am team meeting, dividing up the tasks for the day ahead. Usually I spend the morning in the office and the afternoon running around central London for various meetings! My most productive time of the day is usually 8pm-10pm when I can get through my inbox…
What future excitements can you share with us that are in the pipeline for HURR Collective?
We’re rolling out our ambassador programme to bring HURR to all major cities across the UK later this year, with international expansion also on the horizon!
Any monumental mishaps along the way that you can laugh about now?
Touch wood not yet!
What has been your best moment so far as a result of setting up HURR Collective?
Being interviewed on BBC World News about the fashion rental sector and broadcast to over 100 million people worldwide!
Just for fun…
Three startups U30 I admire are Tom Blomfield (Monzo), Phoebe Gormley (Gormley & Gamble), Henrietta Rix and Orlagh McCloskey (Rixo London).
In your twenties the three things I tend to think about are…HURR, balance work and life, failing to balance work and life!
The Twenty Mile Club… gives an insight into what running a company is really like!
Find HURR Collective on their website here